P&O Cruises P&O Cruises

The BAFTA TV Awards 2024

About the project

Working with established client P&O Cruises for the second year on the activation of its partnership with The BAFTA Television Awards.

Building on last year’s success, we worked with the Partnership, Advertising and Content teams to shape a strategy to optimise and strengthen the impact of the three-year sponsorship, build anticipation and excitement ahead of the event, and maximise event content on the day of the ceremony to drive reach and engagement.

This strategy resulted in impactful content and further strengthened this successful partnership.

We drew on our team’s experience of producing awards shows for broadcast, and extensive live TV background.

Production ranged from location shoots with the P&O Cruises bespoke mask, through to fast turnaround content from the red carpet with on-site post production at the Royal Festival Hall. Our drone team captured the only aerial footage of the event, which opened the evening’s TV broadcast.