P&O Cruises P&O Cruises

BAFTA TV Awards 2023

About the project

Fast turnaround project working with established client P&O Cruises on the activation of their partnership with the BAFTA TV Awards.

Working directly with the Partnership, Advertising and Content teams we helped shape a strategy to announce the three-year sponsorship with optimal impact, build anticipation and excitement ahead of the event, and maximise event content on the day of the Awards to drive reach and engagement.

This strategy resulted in impactful content and an extremely successful start to the partnership.

We drew on our team’s experience of producing awards shows for broadcast, and extensive live TV background.

Production ranged from studio shoots with the P&O Cruises bespoke trophy, through to fast turnaround content from the red carpet with on-site post production at the Royal Festival Hall. Our drone team captured the only aerial footage of the event, which opened the evening’s TV broadcast.