Too Good To Waste
About the project
We were commissioned by Waitrose & Partners to develop a new series with a key focus on sustainability and the reduction of food waste.
Too Good To Waste is fronted by New York chef, environmentalist, and author Max Le Manna. In 4 years, Max has captivated over 1 million followers across his social media platforms, while his recipe content and food shows have been viewed by over 1 billion people around the world.