The Roux Scholarship The Roux Scholarship

Leading culinary competition

About the project

We began our partnership with The Roux Scholarship in 2021.

The prestigious competition, which marks its’ 40th anniversary later this year, has changed the lives of hundreds of chefs and the landscape of British dining. It is an honour to play a part, and a great opportunity for us to work once again with Michel and Alain Roux.

Over the last three years we have strengthened the competition’s brand identity, and updated and refreshed the use of video, both in terms of the production approach, and the distribution and use of content.

We have also transformed the brand’s social media output with our understanding of social and video platforms, and how their audiences interact with them.

We now produce all official video content from the finals and awards ceremonies, as well as the livestream of the event. Our social content is drip-fed via a range of platforms before, during and after the main event to build awareness, engage the audience, and attract an even more diverse range of young talent from across the industry.

The 2024 final will take place in April with multi-award winning US chef, Thomas Keller, leading the judging panel.