The Roux Scholarship The Roux Scholarship

Leading culinary competition

About the project

We began our partnership with The Roux Scholarship in 2021.

The prestigious competition, which marked its 40th anniversary this month, has changed the lives of hundreds of chefs and the landscape of British dining. It is an honour to play a part, and a great opportunity for us to work once again with Michel and Alain Roux.

Over the last three years we have strengthened the competition’s brand identity by concentrating on distribution and the use of content.

We have transformed the brand’s social media output with our understanding of social and video platforms, and how their audiences interact with them.

We now produce all official video content from the finals and awards ceremonies, as well as the livestream of the event. This year, the role of Honorary President of Judges was fulfilled by multi-award winning US chef, Thomas Keller, who led the judging panel with utmost respect for the competition and the competitors.