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P&O Cruises | A day in the life with Sara Cox at the BAFTA TV Awards

As the final part of our coverage of this year’s BAFTA TV Awards for P&O Cruises, we produced a Day in the Life video following host Sara Cox from sunrise to sunset.

The leading British cruise brand have recently become the headline sponsor of the prestigious awards, and we worked with them to optimise the social reach of this new partnership. Before, during and after this year’s event we produced a wealth of shareable content to maximise customer engagment.

Now live on P&O Cruises’ own YouTube channel, watch Sara take viewers behind the scenes of all the main action from the day: