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#ionaishere

Well, Sunday was quite a day! Back in March 2020 we were busy organising shoots to cover the planned inaugration events of P&O Cruises’ newest ship Iona, and then the world went into lockdown.

The cruise industry has been hit incredibly hard over the last 15 months, so it was a genuine honour to be involved in helping the brand celebrate Iona finally arriving into her home port of Southampton this weekend.

We had numerous crews covering this historic ship’s long awaited appearance – capturing helicopter, rib and drone footage – and a team of editors on site. This enabled us to produce fast turnaround videos of events throughtout the day, including the world’s first glimpse of her stunning interior spaces. The ident used to ensure consistency across all content was designed in-house around the brand’s #ionaishere hashtag.

The campaign has already attracted a reach of 19 million. Take a look: