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Introducing Snowflake Luxury Gelato

We recently shot a series of videos with luxury gelato brand, Snowflake, for P&O Cruises. The videos will be used to announce the partnership between the brands for guests holidaying on board new ship Iona when she sets sail next year.

Exclusive flavours inspired by the ship’s inaugural season cruising the Norwegian fjords will be available, as well as a gelato afternoon tea.

All videos were filmed at Snowflake’s flagship boutique near Marble Arch. They are currently going live across P&O Cruises’ social channels under current brand hashtags #ThisIsTheLife and #HolidayLikeNeverBefore: