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Herbal Essences welcome Camilla Thurlow to the family

At the beginning of the year, we were commissioned to produce the online content for Herbal Essences’ new brand ambassador campaign, which welcomed Camilla Thurlow to the brand family.

The partnership between the hair care company and Love Island star and influencer is designed to promote the Essences of Life vegan treatment range through a series of Instagram posts and stories. Camilla’s own presence on the platform will be used to reach the brand’s target audience as an essential part of their customer outreach strategy.

The campaign began in March, and is currently ongoing: