The first series of videos from this shoot went live this week around Pancake Day. There were several teaser videos directing customers to the brand’s Instagram account, where Eric featured in pancake related Stories throughout the day.
There was a recipe video showcasing Eric’s new toffee apple icecream pancake, which will be available exclusively in The Market Cafe on board Britannia. And a competition to win an afternoon tea for two at Eric’s Cake-Boy store, by correctly guessing how many pancake flips he completed in 10-seconds.
Here’s a flavour of the videos that went live: