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Greatest Days Movie world premiere supported by P&O Cruises

P&O Cruises collaborated with Take That again this week by supporting the world premiere of their new film Greatest Days.

The premiere took place in London’s Leicester Square and featured an exclusive live performance from the band, before they and the cast of the film took to the red carpet.

As musical partner of Greatest Days, P&O Cruises were proud to sponsor the premiere. The theatres on board the brand’s newest ships, Iona and Arvia, are currently the only place in the world where you can watch the stage adaptation of the acclaimed West End musical live.

Written by award-winning writer Tim Firth, the official Take That musical features the band’s biggest hits, including Never Forget, Back For Good, A Million Love Songs, Greatest Day and Shine.

And now the feel-good and universal story of love and friendship has been turned into a movie, which hits cinemas across the UK this week.

We partnered with P&O Cruises to produce shareable social media content from the event, as well as highlights for the brand’s own YouTube channel: