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Fishing the Waitrose way

For 2017, Waitrose are continuing their Everything we do goes into everything you taste ad campaign, which highlights the way their food is produced.

For spring the focus is on their guarantee that all Waitrose fish are responsibly source, specifically their fresh, handline caught tuna. We were commissioned to produce the video content to tie in with this campaign.

We shot celebrity chef Silvana Franco’s recipe for Seared tuna with chilli and pak choi and produced a full length video, as well as a shorter hyperlapse video for use socially.  You can watch them both below:

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