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Amazon Music | Coldplay’s Music of the Spheres

We were recently commissioned by global creative marketing agency BMF to be their content partner on a project for Amazon Music.

As part of the launch campaign for Coldplay’s new album, Music of the Spheres, simultaneous events were organised in association with Amazon Music in London, New York, Tokyo and Berlin.

The Atmospheres, featured custom-built installations representing Floris [London], Epiphane [New York], Calypso [Toyko] and Supersolis [Berlin], inside which fans were transported to The Spheres and into the heart of the album through augmented reality photobooths and bespoke kinetic walkways, that helped to power the experience itself.

We shot the London event, and coordinated footage from New York, Toyko and Berlin in order to produce a master edit and individual edits for each sphere.

The content was used on social media to share the fun from these out-of-this-world immersive experiences to get fans excited and talking about the band’s exciting new music:

 

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A post shared by Amazon Music UK (@amazonmusicuk)