Live from the farm
We have been very busy recently producing online content to support Waitrose’s major new advertising campaign.
The Spring campaign launched this week by communications agency, adam&eveDDB, is an industry first with footage from Waitrose suppliers’ farms being shot and broadcast on the same day.
The aim of the ground-breaking series of ads, which carry the slogan, Everything we do goes into everything you taste, is to highlight how the retailer does things differently, and shine a light on their commitment to responsible food sourcing and production.
We have been shooting behind the scenes of the campaign to produce a number of films that will be released online during the next month. The first two ads featured footage from a dairy farm and a free-range hen farm, our extended producer films were released at the same time.
Both films are now live on YouTube. You can watch them below: