May 2018

Twitter win

We are thrilled that one of our videos has been picked out by Twitter Marketing UK as one of the eight best Tweets from April.

The recipe video, selected by Twitter’s Brand Strategy team, is from a series we have produced for Waitrose’s #beautifullysimple campaign. The team called the video compelling, pointing out that “sometimes great marketing comes from great production”.

Read the full article here, and take a look at the tweet yourself below:

This #beautifullysimple recipe for cauliflower couscous with artichokes and capers is a perfect #MeatFreeMonday meal. Made with fresh ingredients and ready in three steps. Pick up the ingredients in store. Find out more: https://t.co/9eUpjs9RXK pic.twitter.com/BTtCbxYIB3

— Waitrose (@waitrose) April 23, 2018