Stepping Stone Portfolio | Olivier Awards

Olivier Awards 2026
with Cunard

To launch Cunard’s headline partnership with the Olivier Awards in its 50th anniversary year, we developed an always-on content strategy to establish the brand as a year-round voice in British theatre and culture, rather than simply an event sponsor.

From a bespoke brand film shot on board Queen Victoria to a social first series with Anita Rani and nominees for Cunard Best New Musical, we created content across the run-up, awards night and beyond. As Cunard’s Green Carpet host, Anita welcomed nominees and winners on the night itself. Paddington The Musical was the star of the night with seven wins, including Cunard Best New Musical. Fast turnaround coverage extended the story across YouTube, Stories, Reels and Shorts, while additional content connected Cunard’s support of the arts on land with its Theatre at Sea voyage.

The campaign reached over 5 million people, generating 1.8 million organic views, with 55% of the audience reached for the first time and a 285% increase in views from non-followers compared to business-as-usual content.

Watch the winners of the Cunard Award for Best New Musical: