Stepping Stone Portfolio | Marriott Bonvoy

Across the Pass
with Sam Holland

The brief was to showcase The Luxury Collection, Marriott’s high-end hotels at the forefront of culinary excellence, creating content designed to resonate across multiple channels and formats.

We identified British chef, author and social media personality Sam Holland as the ideal partner, leveraging his tone, formats and reach to build a concept around his trusted voice and audience. The result was content that felt native and shareable while carrying Marriott’s messaging seamlessly.

Crucially, we used talent as a channel, not just a participant. We followed Sam on a journey of discovery through three of the world’s most prestigious kitchens, creating a rich story told across social, stills and hero film.

Everything was designed to work across the entire guest journey, spanning Sam’s own channels, Marriott’s brand ecosystem including The Luxury Collection and individual hotel channels, and in-room TVs. Extending reach, increasing efficiency and delivering value at every touchpoint: