Vitality
Vitality
Vitality cooks with James Hudson
About the project
A new and engaging recipe content series with Vitality’s Performance Champion, James Hudson.
As a former professional Rugby union player, James understands the importance of positive eating. Now a qualified nutritionist, he is using his elite athletic expertise to translate sports nutrition into clear, useable information for everyone.
![](https://stepping-stone.b-cdn.net/app/uploads/2023/12/207A7908.jpeg)
![](https://stepping-stone.b-cdn.net/app/uploads/2023/12/Screenshot-2024-06-12-at-14.40.34.png)
These videos are shareable, engaging, and eye-catching; content that will inspire viewers to cook no fuss, health conscious, balanced meal without compromising on flavour.
Managing both video and stills, we created a suite of content with a cohesive look and feel, embracing natural lighting and organic styling.
![](https://stepping-stone.b-cdn.net/app/uploads/2023/12/207A7751-2-1546x2000.jpeg)
![](https://stepping-stone.b-cdn.net/app/uploads/2023/12/207A7811-2-1415x2000.jpeg)
"A genuine pleasure working with you and all the team, thank you all so much for the effort in putting this together."
Becky Bargh , Consumer Editor & Content Manager