Vitality Vitality

Vitality cooks with James Hudson

About the project

A new and engaging recipe content series with Vitality’s Performance Champion, James Hudson.

As a former professional Rugby union player, James understands the importance of positive eating. Now a qualified nutritionist, he is using his elite athletic expertise to translate sports nutrition into clear, useable information for everyone.

These videos are shareable, engaging, and eye-catching; content that will inspire viewers to cook no fuss, health conscious, balanced meal without compromising on flavour.

Managing both video and stills, we created a suite of content with a cohesive look and feel, embracing natural lighting and organic styling.


"A genuine pleasure working with you and all the team, thank you all so much for the effort in putting this together."

Becky Bargh , Consumer Editor & Content Manager