The Roux Scholarship
The Roux Scholarship
Creativity & competition
About the project
Over its 40-year history The Roux Scholarship has changed the lives of hundreds of chefs and the landscape of British dining.
Since beginning our partnership in 2021, we have worked to strengthen the competition’s profile by concentrating on distribution and the use of content. This year we pushed engagement further by producing social-first videos with each of the six finalists. Shared in co-authored posts by The Roux Scholarship, the chefs themselves, and their restaurants, these collaborations resulted in a highly focused industry reach.
Following the broadening of the entries campaign, we were thrilled to reflect how the scope of the competition is changing with three female finalists in this year's Top 6.
