Quality Street Quality Street

John Barnes (w)raps Christmas

About the project

John Barnes is back again... here to change up the (w)rapping game!

We were commissioned by global agency BCW to produce an engaging music video featuring football legend John Barnes, for Quality Street’s Christmas campaign.

Communicating the brand’s environmental message to recycle Quality Street wrappers at Christmas, the music video generated a huge amount of press coverage, with a spread of national print and online, regional and national broadcast radio, and national television coverage.

"We couldn't be more pleased with how the launch has gone and want to thank you again for your brilliant support & hard work to help bring this to life!"

Fiona Baird, Senior Account Manager BCW