Delicious eating on a budget
About the project
Budget-friendly recipe series for BBC Food created with social media in mind.
This series of shareable and engaging content, based on current trends, comprised of 30 x 60 second hands-only videos. During a competitive pitch process, we were able to successfully build on previous work with BBC Food.
Our creative approach was natural and organic in look and feel. All content was shot on a single handheld camera, allowing for flexibility, speed, and ease. We used a lean, efficient production process, shooting multiple recipes in single shoot days. The clean, simple, and easy-to-read graphic style was developed in-house.