Wellness at Sea with Harper's Bazaar

As part of Cunard’s 185th anniversary celebrations, we launched a wellness partnership with Olympic athlete Katarina Johnson-Thompson, creating bespoke hero video content and social-first cutdowns to bring the collaboration to life.

This visually emotive edit showcased the blissful interiors and calming sounds of the onboard Mareel Spa, along with the majestic serenity of the Norwegian fjords, while introducing Katarina as the headline guest and key partner of the Wellness at Sea event voyage.

Shared across the brand’s website, YouTube, and in collaboration with Harper’s Bazaar socials, the content introduced the brand to new audiences, drove consideration and reinforced Cunard as a luxury travel brand catering to health and wellbeing enthusiasts and discerning holiday makers.