Stepping Stone Portfolio | BAFTA TV Awards

BAFTA Television Awards with P&O Cruises

Partnerships create awareness. The best ones create relevance. For four years, we’ve worked with P&O Cruises to activate its ongoing partnership with BAFTA, using cultural credibility to drive category reappraisal and position the brand not as a sponsor, but as a creative force in British culture.

The work spans an extensive suite of content across PR, CRM, social and YouTube, designed to maximise impact before, during and after the event. This year we collaborated with Alan Carr, whose emotional win on The Celebrity Traitors earned him the P&O Cruises Memorable Moment Award, while our interview with Aimee Lou Wood became a standout moment in its own right, reaching 7 million views on TikTok.

From red carpet interviews to backstage access, we embedded content that embedded P&O Cruises voice and values within the cultural conversation.

The result was a bold, strategically driven campaign that delivered record engagement and a +5pt lift in awareness in 2025, building to more than 6 million organic impressions in 2026, an increase of 2 million year-on-year.

An example of the work, alongside the recognition it has received:

Corporate Content Awards 2026

Silver for Best Use of Content in a Live or Experiential Setting
Bronze for Best Use of Content on Social Media

Lens Awards 2026

Bronze for Best Creative Strategy and Best Use of Video: Sport, Travel, Leisure and Tourism

UK Social Media Awards 2026

Shortlisted for Best Integrated Campaign
Awards ceremony upcoming